Website SEO – First Step In The Right Direction
Good website SEO is essential for any site. At the beginning, or at any point in the site’s life.
Website SEO, or Search Engine Optimization, is a critical part of your marketing plan and overall website health. It should be incorporated in your web development plan from the beginning.
Search engine optimization is one of those things you shouldn’t overlook. Not just that, but you should not wait until you have a full website to tackle the subject. The fact is, website SEO optimization should be done right from the beginning in order to gain the best results. The sooner you start, the better. If you are starting a brand new website, it’s best to have it built using correct SEO practices immediately. That’s not to say you can’t optimize and old site. We do that a lot. But if you can start with good SEO practices right from the get-go, you’ll see the best results.
While we’ll be the first to tell you that website SEO is not the magic silver bullet that will get you ranked and getting all the leads you’ve dreamt off, it’s definitely a huge point in your marketing plan. SEO is also the investment that costs the least. You can do as much of it as you want, and get results accordingly. You could simply do basic SEO optimization for your site and then optimize any new piece of content as you go along… or you could do that PLUS continue to optimize on and off site by adding more content and collaborating with others.
We have years of experience in the ever-changing SEO world. This website is testament to that experience. Our appreciate our work and benefit from it every day.
- Keyword Research
- Keyword Optimization
- Website SEO Analysis
- High Quality Content Creation
- Image Optimization
- Image Meta-Data Optimization
- Social Media Interlinking
- Onsite Interlinking
- Page Meta-Data Optimization
- Yoast Configuration and Upkeep
- Google Analytics Integration
- Google Search Console Integration
- Heat Map Tools Integration
One big reason we recommend starting search engine optimization early on is because there are certain things that are not so easy to fix later. Too often we see web designers cutting corners by not using descriptive filenames for images. Worse even, too many budget designers are careless and lazy when it comes to image weight optimization, sizing and aspect ratio consistency. Some of these things can be improved upon later, but things like filenames and aspect ratios are not. Not to mention, many of the improvements that can be done later are simply not as good as having done it right in the first place.
At RallyWays we simply do not cut corners. All our work is detailed and carefully crafted with the best search engine optimization practices in mind. We optimize images carefully, from the beginning so that your site isn’t bloated with heavy files. We name all files to be SEO-friendly. Additionally, every image we put up gets optimum meta-data in the form of ALT, TITLE and DESCRIPTION tags. This is more work and makes building a page more time consuming, but we feel things always have to be done right. In the future you always remember how well things were done and not how much money you saved.