RallyWays offers professional product photography for your line of goods. The process is simple. You ship us the samples, we photograph them and we ship them back. We then provide you with balanced, color-corrected photos.
RallyWays offers true professional quality product photography. Not everyone that claims to shoot quality photos or possesses professional level photography equipment can provide the type of photos you actually need.
Many photographers have a lot of experience shooting dramatic, low depth of field, wide angle, portrait or landscape photography. However, proper professional product photography is a completely different animal and only those that truly possess experience shooting product specifically can actually do it right.
The lens choices are different. Aperture numbers are different. Filtering is different. Artificial lighting using a combination of soft and hard lights is key. Even the distance at which the subjects are shot are considerably different than when photographing people. Just as importantly, maintaining a cohesive balance of placement, lighting, color balance and geometry are absolutely critical to a successful photo set. In the end, creating a full series of professional product photos is an art in itself.
Danny Cruz and RallyWays have worked on dozens of product photoshoot since 2007. This equates to thousands of product photos that have been used in press catalogs, online stores, online catalogs, magazine ads, web ads and much, much more. Industries include automotive, bicycles, sunglasses and technical parts.
We provide color correcting, balancing, cleanup and clipping services for the photos of products we shoot. We can even provide complex superimposition if you need logos, labels or color variations. Say for example you only have prototype products and you need variations created from a single model. We can do that.
If you plan to sell your products online in a Shopify, WooCommerce, Big Commerce or WIX store, you NEED to have proper professional photos. Photos do the selling and the differences between pro photos and ones you shot at the shop with your phone, or even an expensive camera, are huge. Professional product photography done right isn’t easy. You can’t just ask your local portrait photographer to do it, because they’re simply not going to be up to par.
Too many times we’ve seen company owners hire someone to do their product photos, because that person claims to be a photographer, only to be disappointed with the results and end up calling us to start the job over. It would have been much better, and much less expensive to just to it right, the first time.
We Help You Succeed
We Help Your Products Like The Part
We have years of experience in the art of making products look flawless and polished. Our post-processing skills are second to none.
- Professional photo shooting techniques
- Proper light-shaping
- Perfect color balancing and correcting
- Photo clipping for white backgrounds
- Superimposition of logos or other items
- Consistent angles and scaling throughout
Lighting, Sharpness and Precision
RallyWays has vast experience in the unique specifications required for product photography
How Does It Work?
How It All Works
RallyWays will provide you an estimate based on the products to be shot and the number of photos and variations needed. Generally, the estimate will be a flat fee per photo for a target job total. Any additional work can be included in the quote a la carte or by the hour depending one what’s needed.You will then ship the products to us using a reputable carrier like FEDEX, UPS or DHL, insured. Once we receive the products, we’ll take care of the photo shooting and once done and confirmed that we have the shots we need, we will ship the products back to you.
A Testament You Dedication & Years of Experience
Tell A Story With Each and Every Photo
- Have Your Products Tell a Story
- Showcase Product Usage
- Lifestyle Photography For Product Use
- Creative Backgrounds
- Eye-Catching Lighting and Color
Clear Background and a Polished Finish
- The Standard In Product Shots
- Clean and Flawless
- Good Even Lighting
- Consistency From Product to Product
- Clear or White Backgrounds
Frequently Asked Questions About Pro Product Photography
Some people assume that product photography is just like taking pictures of people, cars or landscapes. The fact of the matter is, product photography requires an entire unique skillset. Here are some frequently asked questions we receive regarding the topic.
There’s a lot more to product photography than having a good camera. Some things to considering are the lens you will be using in order to reduce distortion, what combination of hard lights and soft lights, and the use of shaping tools like white cards and black cards. Additionally, you have to consider using correct white balance, color correction, consistency between shots and post-processing skills. Almost all product photos we’ve seen shot by portrait photographers have some sort of problem. They are either shot too close, they are not sharp from to back, or have some sort of shape distortion. Even if you can manage to take decent photos, the post-processing to turn these into usable photos for catalogs or online stores requires an entire set of skills. In many cases, photos need to be clipped to achieve transparent or white backgrounds. And no, using the “magic-wand” or AI is not the way to achieve professional clips.
A soft light box provides diffused lighting, but professionals use multiple controlled light sources, reflectors, and modifiers to eliminate unwanted shadows and glare. These light combos can also be used to enhance texture, and create depth. Additionally, there are certain things that cannot be achieved with just soft-lighting. Carbon fiber for example, doesn’t “pop” well or look deep enough in photos that are lit with just soft-boxes. In fact, most products end up flat and badly shaped unless a good combination of soft and hard lights in specific spots are used.
The reason pricing per photo is somewhat higher as compared to other photography disciplines is because the price of the entire photoshoot is distributed between each photo collectively. The price is not based on just shooting a photo of a product. The price is based on extensive setup time, careful lighting adjustments and white-balancing resulting in multiple test shots. Once a workflow is in order, how the photoshoot goes will depend on how different each product is from the others and how many angles might be needed. Finally, in most cases, the price per photo and price of the entire photo set includes the post-processing time that will be distributed between all the images.
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Ready To Have Your Products Look Better Than The Competition?
At RallyWays we’ve come to realize that too many companies hold the appearance of their products’ photos as an after thought. Don’t let that be you. Goods that look better sell best.