What Makes a Good Car Enthusiast Website Brand
We’ve been doing lots of thinking lately into what makes a good car enthusiast website – and more importantly, what makes a good car enthusiast brand.
Every week we’re out on the field taking in as much car culture as we can. And it’s not just a matter of sucking it all in for the sake of the brand. We are there because we love it. We love cars and we love the scene. Most of it at least.
We’ve taken to our Twitter, to Instagram and to our friends and fans to help us have a clear vision as to where we are and where we are headed. We listen and often make changes and adjustments to better fine tune our work.
For the most part, a good car enthusiast website and brand is defined by this:
- Must have an absolute love for cars and car people.
- Must embrace various car culture types
- Must immerse itself in the car enthusiast scene.
Of course, you have the established car media brands of the world, such as Motor Trend and Car and Driver. But they are big – and obvious.
Then you have the more recent car enthusiast websites and brands such as Jalopnik, The Smoking Tire and eGarage. We think of these guys as modern day social stars in the car enthusiast world.
And of course there are also some pretty amazing grassroots brands that we love such as Petrolicious and Grassroots Motorsports – no redundancy intended as the name fits the brand perfectly.
Big thanks to RallyWays friend Rickie Running Solo for the above photo.
As far as RallyWays goes, we’re out on the field every week photographing your cars, covering local events and making friends. We hint towards super cars and a number of classics, but enjoy every bit of modern day motoring.
Our effort is to let our readers see what we live every day. While there is nothing wrong with big name car publications, RallyWays is a breath of fresh air for people who want to read something different and see what’s up at down-to-earth level.
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